Practical thinking on engineering, design, performance marketing and AI driving digital commerce forward.

Your SEO team can't win AI search on its own: a practical guide for consumer brands

What Shopify Canvas Means for Brands Building on Shopify

Fully Outsourced Shopping Is Here: Meta's Muse, Shopify and the First AI Agents That Pay

Five Layers, One Vocabulary: How We Build Centra Headless Storefronts

We Rebuilt a Client’s GA4 Dashboard in Two Hours. Here’s How We Did It.

Offcuts Live: The AI & Commerce Breakfast That Sold Out in Stockholm. Next Up, London

Can Claude Replace Your Digital Agency?

Our Fractional E-commerce Manager Didn’t Get Replaced by Claude. He Made it the Second Member of a Two-Man Team.

Claude's Job in a Design Workflow Is Briefing, Not Building

Shopify vs Centra: Which Platform Is Right for Your Brand?

CASE STUDY: 86% Revenue Growth: How We Rebuilt Flow Life's Ad Engine From the Ground Up

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