Engineering, design, performance marketing and AI for consumer brands.
Engineering & Design
Our engineering and design practice builds and scales commerce platforms for consumer brands and multi-brand groups. Many engagements begin with a platform or technology decision, not a build brief.
We advise on architecture, platform selection and commercial infrastructure before a line of code is written. We work exclusively on Shopify and Centra, combining platform depth, proprietary frameworks and technical design into builds that perform commercially from day one.
We made a deliberate decision to work exclusively on Shopify and Centra. That decision compounds over time. Every project makes the next one faster, more reliable, and more commercially grounded. ROI² is our proprietary theme framework - hundreds of projects worth of accumulated knowledge built into a reusable technical foundation. No other agency has it.
Some clients trust us enough to embed our engineers directly inside their own teams. That level of trust is earned by understanding the business, not just the brief.
- Platform engineering (Centra, Shopify)
- ROI² proprietary framework
- Technical architecture and solution design
- Design systems and UX
- Conversion-led experience design
- Systems integration
AI & Automation
Our AI & Automation practice is built to turn AI into measurable commercial impact for consumer brands and multi-brand groups. We work across two dimensions: Customer Experience AI - how your brand shows up and converts in an AI-native world - and Operational AI - how your business runs more efficiently with AI embedded in its operations. We approach both as engineers first. We build things that work in production, not roadmaps that look good on paper.
The gap most brands face is not access to AI. It is execution. Wide adoption at the surface, shallow integration underneath. On the customer experience side, the shift is accelerating faster than most brands realise - AI is no longer just changing how people search, it is changing where transactions happen. On the operational side, the opportunity is hiding in plain sight: manual reporting, fragmented data, repetitive workflows that absorb significant staff time every week.
We can only advise on AI transformation credibly because we run our own business that way. We were thinking and writing about AI in commerce through Offcuts before most agencies knew what to do with it. We built what we believe is the first Centra MCP server outside Centra itself.
- AI readiness assessment
- Workflow automation and custom agents
- AI search and discoverability
- MCP architecture and orchestration
- AI operating model design
Performance Marketing
Our performance marketing practice drives profitable growth for consumer brands and multi-brand groups. We build and manage the full paid media operation - from data infrastructure and feed management through to multi-channel campaign execution across global markets. The work compounds because the foundations are right.
Most performance marketing fails not because of poor campaign management but because of poor foundations. Broken tracking means the data feeding your campaigns is wrong. Misconfigured attribution means you are optimising against numbers that do not reflect reality. We fix the data first. The same commercial thinking that shapes an engineering decision shapes a media plan.
- Performance strategy and planning
- Paid social and paid search
- Creative strategy and ad optimisation
- Feed management and data infrastructure
