Commerce built on fundamentals

We connect engineering, design, growth marketing and AI into a single commercial operation for consumer brands and multi-brand groups.

We work with the best

Stellar Equipment

Modernising a legacy ecommerce platform onto Centra to improve UX, efficiency and scalability for future growth

Björn Axén

Driving scalable ecommerce growth while cutting platform
costs by 50%

CHIMI

Doubling site speed to support global ecommerce scale

Capabilities

A podcast and newsletter about AI and commerce, for the people running consumer brands

Eight years inside the commerce community.
Over 150 founders and operators interviewed from some of the most influential brands in the space including ME+EM, Paul Smith, Huel, Rapha, Represent and TALA. Honest conversations, grounded takes, from people building in real time.