





Commerce built on fundamentals
We connect engineering, design, growth marketing and AI into a single commercial operation for consumer brands and multi-brand groups.
We work with the best











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Stellar Equipment
Modernising a legacy ecommerce platform onto Centra to improve UX, efficiency and scalability for future growth

Björn Axén
Driving scalable ecommerce growth while cutting platform
costs by 50%

CHIMI
Doubling site speed to support global ecommerce scale

A podcast and newsletter about AI and commerce, for the people running consumer brands
Eight years inside the commerce community.
Over 150 founders and operators interviewed from some of the most influential brands in the space including ME+EM, Paul Smith, Huel, Rapha, Represent and TALA. Honest conversations, grounded takes, from people building in real time.
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