





A commerce agency built for the AI era
We connect design, development, data, marketing and AI to deliver profitable growth for consumer brands
We work with the best











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Stellar Equipment
Modernising a legacy ecommerce platform onto Centra to improve UX, efficiency and scalability for future growth

Björn Axén
Driving scalable ecommerce growth while cutting platform
costs by 50%

CHIMI
Doubling site speed to support global ecommerce scale

A podcast and newsletter about AI and commerce, for the people running consumer brands
Most coverage of AI in commerce is either too theoretical or too focused on individual tools. We cover what's actually changing, what it means for the way brands grow, and what founders and operators are doing about it. No hype. Just honest thinking from people building in real time




