How we use AI-generated imagery

Some product and marketing images on this site may be created or enhanced using AI tools.

Where AI is used for product imagery, we take care to ensure the image accurately reflects the real product, including size, colour and design. We do not use AI to misrepresent a product or to imply a feature, fit, or endorsement that does not exist.

We also use AI-generated imagery and video for brand and lifestyle purposes, where the content is not intended to represent a specific product available for sale. As there's no real product being depicted, this content is covered by the general notice below rather than the product-accuracy standard above.

We do not currently apply visible labels to individual AI-generated images. Instead, we're providing this general notice for transparency.

We review this approach periodically as guidance in this area develops. If you have a question about a specific image, contact our team.

Last updated: 8 September 2026