Soft Goat
Mandaley runs Soft Goat and Malina on a shared Centra platform. Every feature built for one brand delivers value for both. The most significant phase added Voyado Elevate, Global-E and a full My Account experience across both brands.
Mandaley runs two premium brands - Soft Goat and Malina - on a shared Centra platform. The challenge was making the most of that shared infrastructure: every feature built needed to deliver value for both brands simultaneously. The two most significant briefs were adding meaningful personalisation and opening up localised international selling - both needed to land across both brands from a single engineering investment, without doubling the work.
We delivered two major capability lifts in parallel across both brands. First, we integrated Voyado Elevate for personalisation and Voyado Engage for loyalty and back-in-stock - live on both brands in April 2024. Second, we implemented Global-E to enable localised international selling across 120+ hours of engineering. Alongside this, we built a full My Account experience covering order history, loyalty tier, consent management, and checkout prefill. We also implemented Secret Market, Rakuten affiliate tracking server-side, and DEMA tracking for Soft Goat.
Both brands went live with Voyado Elevate and Global-E in April 2024. My Account with loyalty and Global-E integration was delivered across both brands from a single build. Estimated 20–30% uplift in repeat purchase rate, with an estimated 2.5–5M SEK in combined additional annual revenue from existing customers.
Centra, Storyblok, Next.js, Voyado Elevate, Voyado Engage, Global-E, Rakuten, Ingrid, DEMA.
