Sneakersnstuff

Sneakersnstuff is a Stockholm-born global sneaker retailer and cultural authority in the sneaker world. With a compressed Black Week timeline, 70 paid media assets needed across eight creative concepts, and no internal capacity to deliver them - ROIROI took full ownership of creative post-production and delivered everything on time. The campaign results rewrote the benchmark.

Brief

The SNS team had the raw creative material and the deadline. What they didn't have was the internal capacity to turn it into the volume and variation of paid assets Black Week demanded. Late confirmation of promotional details compressed the timeline further. Without assets that met both the strategic brief and platform requirements, campaigns couldn't go live during the most commercially critical period of the year.

Work

Delivered 70 paid media banners across three resolutions, covering all required Meta placements. Organised assets across eight distinct creative concepts to ensure visual variation and reduce creative fatigue across the campaign period. Worked from raw materials and existing ecommerce content under a compressed timeline with close alignment to the SNS team as inputs evolved. Saved the SNS team more than 25 hours of internal creative work, keeping them focused on campaign planning and operations through peak.

Impact

The campaign delivered results that exceeded expectations across every key metric.

Tech

Figma and Jitter.

The results

74%

reduction in CPA

7x

increase in ROAS

6,970%

increase in total conversion value