Rapunzel of Sweden
Rapunzel of Sweden is a global hair extension brand serving customers through ecommerce and an extensive partner network. With strong brand recognition and a wide product range, performance marketing plays a central role in growth
Despite strong demand, Rapunzel of Sweden lacked clear visibility into which channels and campaigns were actually driving profitable growth. Complex attribution, siloed data, and inefficient budget allocation made it difficult to scale performance marketing confidently. Without better insights, marketing spend risked becoming inefficient as the business continued to grow internationally
We rebuilt the data foundation to improve performance visibility; Clarified channel contribution and attribution; Simplified reporting to support faster budget decisions; Enabled more accurate forecasting across markets
Rapunzel of Sweden strengthened performance measurement through an improved data and attribution setup. Within months, the brand achieved 21% sales growth and a 200% year-over-year profit increase, enabling clearer channel attribution and more efficient global budget allocation
Centra, Storyblok
