Connecting design, development, data, marketing and AI into a single commercial engine
Design & Development
Design & Development covers everything required to design, build and operate high-performing digital experiences for consumer brands. This is ROIROI's technical backbone: the work that keeps brands running, evolving and scaling on platforms like Shopify and Centra. It combines development, engineering, UX, systems integration and ongoing optimisation into a single cohesive capability
- Platform development (Centra, Shopify)
- Systems integration
- Technical architecture & solution design
- User experience & interface design
AI & Automation
AI & Automation covers how brands use AI to unlock new advantages across two fronts. External AI changes how consumers discover and buy from you through AI search, agents and conversational commerce. Internal AI changes how your business operates through workflow automation, operational efficiency and intelligent systems. This capability combines advisory, implementation and hands-on build to deliver practical commercial impact
- Answer Engine Optimisation (AEO)
- AI technology selection
- Custom agents and automated workflows
- AI advisory for leadership and teams
Data & Insights
Data & Insights ensures brands have clean, reliable data across their entire commerce stack. We build and repair the tracking infrastructure that connects GA4, ad platforms, CRM systems and analytics tools. When data is fragmented or unreliable, brands cannot make confident decisions. We fix the foundations, align attribution, and surface insights that drive profitable growth
- Analytics infrastructure setup and repair
- Attribution alignment across channels
- Server-side tracking and Conversion APIs
- Dashboard and KPI reporting setup
Growth & Retention Marketing
Growth & Retention Marketing focuses on profitable, sustainable growth across the full customer journey. We combine performance media, creative strategy, CRM and lifetime value management into a single engine. This is where acquisition meets retention to drive measurable commercial impact. We work with brands that have strong fundamentals and are ready to scale - often those who have outgrown industry-standard advice and need a more experienced approach
- Growth strategy and planning
- Paid social and paid search
- Creative strategy and ad optimization
- CRM and lifecycle planning
Why us?
We experienced fragmentation firsthand
ROIROI was built by people who’ve worked inside fragmented commerce setups. We’ve seen the cost of disconnected teams, tools and data, and built an integrated model to fix it
Profitable growth
Everything we do ties back to commercial outcomes: revenue, retention, margin and efficiency. Growth only matters if it’s sustainable and measurable
We have deep roots in commerce infrastructure
We don’t just use platforms - we understand how they’re built. From Shopify and Centra to data and CRM, we design foundations that scale and don’t need rebuilding later
Integration over isolation
You don’t win by optimising channels in silos.
We connect design, development, data, marketing and AI so decisions are joined up and execution actually moves the needle
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