Christopher Ward
Christopher Ward is a premium watch brand operating globally with a strong direct-to-consumer model. Known for craftsmanship and value, the brand depends on digital channels to communicate product quality and drive sales worldwide
Christopher Ward had outgrown its operational and data infrastructure. Information was spread across systems, reporting was manual, and teams lacked a clear view of performance. As the business scaled, decision-making slowed and opportunities were harder to spot
We delivered system updates across strategy and implementation. Our Data team rebuilt reporting foundations to ensure clean, reliable numbers and clearer visibility on customer lifetime value. We also introduced AI-driven automation to remove repetitive marketing tasks, improving speed and decision-making across teams
Christopher Ward improved commercial visibility by implementing automated reporting and data workflows. This delivered cleaner, more reliable reporting, reduced repetitive manual tasks and increased clarity around customer lifetime value, supporting faster operational decision-making
Contentful, Salesforce