CHIMI

CHIMI is a global eyewear brand with a strong design-led identity and a rapidly expanding international footprint. With both ecommerce and physical retail channels, CHIMI relies on digital performance to support launches and global growth

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The Brief

CHIMI’s ecommerce infrastructure couldn’t keep up with the brand’s momentum. Performance issues impacted site speed and conversion, while complex architecture made it difficult for internal teams to manage content, launches, and reporting. As international expansion accelerated, the lack of a scalable, high-performance platform began to directly affect revenue, operational efficiency and customer trust

The Work

We rebuilt the ecommerce foundation to support higher traffic and scale; Improved site performance to reduce friction during peak demand; Strengthened reporting and performance visibility; Removed structural bottlenecks limiting international growth

The Impact

CHIMI improved site performance and stability following an ecommerce platform upgrade. The new setup delivered a 2× increase in site speed, a 92% reduction in Lighthouse score issues, and a 50% reduction in admin time, supporting improved reliability during peak traffic and more efficient campaign execution

The Tech Stack

Centra, Storyblok, ROI² Accelerator

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The Results

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2×

increase in site speed

92%

SEO Lighthouse score

50%

reduction in admin time