Björn Axén

Björn Axén is a household name in Nordic haircare, combining a long-standing salon heritage with a fast-growing direct-to-consumer business. The brand serves both professional and consumer audiences across multiple markets

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The Brief

Björn Axén’s Magento setup had become a blocker to growth. Site performance was unstable, development cycles were slow, and the platform struggled to support international expansion. Without a scalable foundation, the team faced rising maintenance costs, limited flexibility, and friction across marketing and ecommerce operations - all of which threatened revenue growth and customer experience

The Work

We replatformed the ecommerce business to a more scalable foundation; Reduced custom logic to lower technical and operational overhead; Simplified site structure to improve performance and conversion; Stabilised the platform to support international growth

The Impact

After migrating from Magento to Shopify, Björn Axén reduced operational complexity and costs across its ecommerce operations. The move resulted in a 50% reduction in total cost of ownership and a 30% decrease in admin time, alongside a 237% increase in sales shortly after launch

The Tech Stack

Shopify, ROI² Accelerator, Klaviyo

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The Results

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-30%

time spent on admin

237%

increase in sales after launch

50%

reduction in total cost of ownership