Björn Axén
Björn Axén is a household name in Nordic haircare, combining a long-standing salon heritage with a fast-growing direct-to-consumer business. The brand serves both professional and consumer audiences across multiple markets.
Björn Axén’s Magento setup had become a blocker to growth. Site performance was unstable, development cycles were slow, and the platform struggled to support international expansion. Without a scalable foundation, the team faced rising maintenance costs, limited flexibility, and friction across marketing and ecommerce operations - all of which threatened revenue growth and customer experience.
We replatformed the ecommerce business to a more scalable foundation. Reduced custom logic to lower technical and operational overhead. Simplified site structure to improve performance and conversion. Stabilised the platform to support international growth.
After migrating from Magento to Shopify, Björn Axén reduced operational complexity and costs across its ecommerce operations. The move resulted in a 50% reduction in total cost of ownership and a 30% decrease in admin time, alongside a 237% increase in sales shortly after launch.
Shopify, ROI² Accelerator, Klaviyo.
