Björn Axén
Björn Axén is a household name in Nordic haircare, combining a long-standing salon heritage with a fast-growing direct-to-consumer business. The brand serves both professional and consumer audiences across multiple markets
Björn Axén’s Magento setup had become a blocker to growth. Site performance was unstable, development cycles were slow, and the platform struggled to support international expansion. Without a scalable foundation, the team faced rising maintenance costs, limited flexibility, and friction across marketing and ecommerce operations - all of which threatened revenue growth and customer experience
We replatformed the ecommerce business to a more scalable foundation; Reduced custom logic to lower technical and operational overhead; Simplified site structure to improve performance and conversion; Stabilised the platform to support international growth
After migrating from Magento to Shopify, Björn Axén reduced operational complexity and costs across its ecommerce operations. The move resulted in a 50% reduction in total cost of ownership and a 30% decrease in admin time, alongside a 237% increase in sales shortly after launch
Shopify, ROI² Accelerator, Klaviyo